Top 10 Digital Marketing Skills in-demand in 2021

Digital marketing skills have become prominent in recent years, and for a good reason.

Digital marketing has been revolutionary. It has completely changed the way companies promote their products to their consumers.

Choosing a career in digital marketing can be bemusing. Moreover, amongst loads of options available, it is essential to choose a niche which is not only lucrative but also suited to your interests.

Do you often wonder which digital marketing skills to excel in 2021? Are you someone who is confused about where to start and which field to choose?

If you nodded your head in a yes, then this article is for you. To help you get started in your journey I bring you top 10 digital marketing skills mentioned pertinently in this article.

Most common questions that can come to your mind are what you should choose as your career and why. Precise answers to both these questions are mentioned below for each skill.

Scroll down to get an idea of top hot options available!

digital marketing skills

1. Pay per click (PPC)

What?

Pay per click is a method used to drive visitors to a website. How? The advertisers pay an amount every time their ad is clicked. It can be called a way to buy visits to website rather than earning it organically.

Why?

In the current time even small businesses have started using paid strategies to get faster results. Above all, with uncertain changing algorithms earning organic traffic is becoming more difficult and businesses are opting out for PPC. Thus, the scope in PPC is bright.

2. Search Engine Optimization (SEO)

What?

Search Engine Optimization or SEO is a technique of making your website rank higher on Search Engine Results Page (SERPs) and ultimately increasing the quality and quantity of website traffic. Basically, it is the organic visits that you earn via SEO.

Why?

The demand for SEO is increasing worldwide. Be it small or large businesses, they are always keen to get higher ranks on Google as it is most widely used search engine. Businesses always look forward to SEO experts and professionals, making the SEO scope tremendous.

In the image below you can see the per-hour rate for SEO and PPC services in the US. Additionally, the chart proves the level of demand for these services in coming years.

digital marketing skills
Source: Marketing Charts

3. Web Development

What?

Web development refers to building and maintaining of websites on internet or intranet. It includes the functions like database management, web programming and web design. It majorly comprises of the non-design elements of a website like markup and coding.

Why?

According to internet live stats, number of websites worldwide has crossed a billion. The online businesses are growing like wild fire and so is the demand of web developers. There are oodles of opportunity for anyone who wants to make it work in web development.

4. Copywriting

What?

Copywriting is a process of influential writing in a way which encourages people to take a certain action like click a link, take a demo or make a purchase. Some forms of copywriting are SEO copywriting, Social Media Copywriting and Direct- response copywriting.

Why?

If you pay attention you will see that, there has been rigorous conceptualization by copywriters in every transaction you made or every line you read. Copywriting is a remunerative skill which people often underestimate. It is a vast sector with various industries like advertising, print media, market research etc. granting wide scope for copywriting.

5. Analytics

What?

Analytics is the most technical digital marketing skill. Analytics is like the backbone of digital marketing and is all about numbers. It is a skill where you use several tools to analyze multiple activities of any business like whether there was a shift in number of your customers, whether your content strategy was a success or not or what changes you have to make to your campaigns to attract more customers.

Why?

Internet consumption and analytics is increasing and so is the lack of data literate people in the market. Analysts who are well qualified are not easy to find. Anyone who has a knack in digital or web analytics should definitely learn and pursue a career in the same.

6. Content Marketing

What?

Content is the driving force of the companies’ ultimate profits. The consumer has become highly aware and demands quality content. If the content is not entertaining, informational or value providing in any way, he will instantly switch to another better option available.

Content Marketing is the key which can stop this happening. It is requisite in today’s online landscape as it does not only provide improved brand reputation but is beneficial in many other ways like:  higher ranks in search engines, more referral and social traffic to your website etc.

Why?

According to Hubspot, 40% of marketers agree that content marketing is an integral part of their overall marketing strategy. Thus, there remains no doubt that companies are going to cram up the number of content marketers. The future of content marketing is vivid and it is going to be one of the most in-demand digital marketing skills.

7. Marketing Automation

What?

As the name suggests marketing automation is a process which automates the functions related to marketing. These functions include repetitive marketing activities like social media posting and handling, email marketing, customer query management and more. Marketers use several software to perform marketing automation.

If you want to check out some cool marketing automation softwares, have a look at these:

Pardot by Salesforce, Hubspot, Active Campaign, User.com

Why?

Marketing Automation is in demand due to several benefits that it brings. From coordinating all the activities to personalizing the experience of customers it is an aid to businesses day-to-day operations. Demand for this skill is growing at a rapid rate; check out what are a few relevant skills you can hone.

8. Social Media Marketing

What?

Social Media Marketing (SMM) is a method in which social media platforms are used to promote the organization’s products/services and to build long-term customer relationship. It can be done by implementing strategies of engagement, increasing website traffic, driving sales, building brand reputation and creating brand awareness.

Why?

Social media is the most accessible and interesting way for consumers to interact with their favorite brands. People are attracted to brand messages which are especially tailored for them. The competition among the brands is soaring to achieve the maximum audience. Companies are keen to recruit people with exceptional social media skills to match the competition level, and they provide ample of job opportunities right from the entry to expertise level.

9. Graphic Designing

What?

Graphic designing basically refers to designing visual content which is appealing, engaging and profit-making. A graphic designer focuses on optimizing the user experience by creating interactive visual content which caters to specific needs of the audience.

Why?

Graphic designing is a field which along with high demand also promises impressive pays even at the beginner level. It is also one of the most creative and interesting fields to pursue. Although other fields fear being overtaken by artificial intelligence in future but, graphic designing is something which will always require creative human thinking.

10. Mobile Marketing

What?

Mobile marketing is an advertising strategy which is used by companies to promote its products via mobile devices like smartphones and tablets. This method uses latest mobile technologies to achieve the desired goals and the marketing campaigns are often based on people’s locations.

Why?

Undeniably the number of people using smartphone devices is increasing by every minute. On the other hand, number of brands is also increasing who want to serve their customers by developing location based apps. The power of mobile marketing is flourishing by each passing day which in turn is opening masses of job opportunities for people.

Conclusion

Digital Marketing is here to stay. Due to covid-19 pandemic digital marketing is no longer an option for businesses but has become a necessity.

Clearly, digital marketers are in demand and companies are paying decent amount for their services. Thus, these fields are definitely worth seeking.

I hope the article helped you to some extent in understanding about the top digital marketing skills that you may possess.

Are you ready to take the first step towards building your specialization?

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